THETOPOZICEV

Reply rates improve dramatically when the pitch proves you read the publication. Working out how to get guest posts accepted comes down to three things: proposing a topic the site hasn’t already covered, referencing a specific recent article to show you’re not mass-mailing, and pitching an angle only you can write because of what you do. Sending three tailored pitches beats sending three hundred templated ones, both in placements and in relationships that survive to the next campaign.